Tealight Films captures life stories of individuals and couples and brand stories of corporations. The company needed to get a new facelift to raise its brand awareness to reflect their own craft of filmmaking.
TAKE-OFF! was asked to create a visual identity that would stand out among a competitive panorama of filmmakers and allow clients to take a double look.
The solution was to merge symbolic elements into a strong but yet surprising simple mark; letters ‘T’ and ‘L’ combined together, a light stroke to separate the text, and a filmstrip within the letter ‘T’. The identity design also accommodates both personal and business clientele.